Phone: (303) 578-8049

STRATEGIC CommunicatioNS consulting for businesses and individuals

With nearly 20 years of leadership experience in corporate communications for major, global brands, Ann Boyd provides freelance strategic consulting. Ann is able to seamlessly integrate with both senior leadership teams to deliver communications functional expertise, as well as with in-house communications professionals to provide short-term resources or back-up.

Services for start-up and mature companies as well as individuals include strategic analysis and planning, message development, media relations, presentation creation and coaching, writing, editing, event planning, speaker placement and more.

SERVICES

  • For Start-ups

    Growing businesses reach a point where interfacing with public audiences on a mass scale becomes necessary. While communications or PR plans may exist in  a “go-to-market” plan, there comes a moment where implementation becomes real…fast.

    Ashby West helps start-ups quickly establish the professional strategic communications operations they need to reach their next level. Founders and chief executives can receive objective senior-level communications’ counsel and expert execution without having to lose focus on other areas of the business and before committing to new hires or agency retainers.

    When it comes to identifying and retaining the right firm or defining and hiring in-house positions, Ann’s deep network of personal relationships and expertise can expedite the process resulting in savings of precious time and money.

  • For Established Organizations

    In the course of the day-to-day operations of any company or organization, communications issues arise that require additional resources, objective assessments or simply back-up.  

    Whether it’s a leadership transition, growth surge, industry event, crisis response or extended leave, Ann seamlessly integrates with in-house marketing and communications and/or top management teams to ease the way.

  • For Executives

    Whether media attention is a sudden response or strategic objective, few leaders escape the public eye in today’s hyper communications climate and it’s not just about knowing how to use Twitter. Savvy executives realize that real preparation and relationships are essential to effectively building and maintaining their public profile. Set yourself up for success by getting a professional guide through the process from someone who has counseled global senior leaders and public figures through thick and thin.

ABOUT

Ann Boyd

Ann Boyd
Principal, Ashby West LLC

As a brand champion for major media and technology companies for the past nearly 20 years, Boyd has consistently operated in the context of transformation. Boyd has served as head of communications for companies including Sony Pictures Entertainment and Participant Media and in communications leadership roles for Fox, AOL and Microsoft.

With change as the norm for all of these companies, Boyd honed skills in ambitious and grounded vision crafting, rapid problem solving, organic community building and ego-free trouble-shooting all while maintaining a great sense of humor.

As founder and principal of Ashby West and as a senior counselor for strategic communications consultancy Westmeath Inc., Boyd currently advises individuals, organizations and companies—large and small—through periods of dramatic or subtle change. She is able to apply years of experience in global brand-building, media relations, and reputation management to companies and organizations large and small, as well as individuals.

Boyd’s recent work includes projects with major corporations such as household-name insurance company Aflac and global data storage leader Commvault. In the start-up space, she helped launch wellness media company Conscious Good—driving marketing and impact strategy and execution, in addition to forging partnerships and supporting fundraising, content acquisition and programming. And, with creative innovation firm Global Brain, Boyd has developed communications strategies for the United Nations and others.

Prior to consulting, Boyd led communications for Participant Media, a company, founded by billionaire philanthropist Jeff Skoll, dedicated to entertainment that inspires and compels social impact. As the company grew in original content development and acquisitions as well as global and multi-platform distribution, Boyd was responsible for elevating the Participant brand and showcasing the power of storytelling to make positive change in the world.

Prior to Participant Media, Boyd served as executive vice president and head of global communications at Sony Pictures Entertainment. There she managed the company’s corporate communications and social responsibility teams, including media and employee relations; crisis management; social media; corporate marketing; as well as corporate philanthropy and volunteerism. She was also a representative for industry groups including the Motion Picture Association of America (MPAA) and Creative Future. Boyd initially joined Sony Pictures as vice president of Global Communications in 2008 and helped lead corporate media relations, in particular raising awareness for the company’s environmental sustainability and technology initiatives.

Before joining Sony Pictures, Boyd served as vice president of communications for Fox Interactive Media, which included online properties such as MySpace, IGN and Rotten Tomatoes. At Fox Interactive, she helped build the PR function from the ground up. Prior to that she worked for AOL, where she led music and entertainment communications and promoted the launch of several of the first legitimate online music services and historic events such as “Live 8.”

Boyd began her career in communications at WE Communications (formerly Waggener Edstrom Worldwide) working on the Microsoft account and conducting media and analyst relations’ efforts for technology products ranging from enterprise software to the first eBooks.

In June of 2012, Boyd was appointed to the board of directors for the Library Foundation of Los Angeles, serving the Los Angeles Public Library. In 2105, she began serving as a mentor through The Hollywood Reporter’s “Women in Entertainment” Big Brothers, Big Sisters program and on the Los Angeles Steering Committee for the National Center for Arts and Technology. She recently joined the founding board of Boulder Arts and Lectures, a cultural organization supported by the Boulder County Arts Alliance.

Boyd received her Bachelor of Arts in Cultural Anthropology from University of California, San Diego and completed her 200-hour yoga teacher training in Santa Monica, California. She lives in Boulder, Colorado with her husband and two children.

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